Brand and Company Name Generator

How Do You Find a Brand Name?

A good brand name isn't left to chance; it follows a few simple rules. Work through the steps below and you'll arrive at a name that is both memorable and won't box you in later.

1. Pick a core word. Find a single word that captures your business, your product or the feeling you want to evoke.
2. Generate variations. Add a suffix, put a prefix on it, or combine it with a second word. That is exactly what the tool above does.
3. Read it out loud. If you say it over the phone, can the other person guess the spelling? If not, drop it.
4. Check the domain. .com and .com.trfree? Are the social media handles available?
5. Do a trademark search. Check with the Turkish Patent and Trademark Office whether a similar mark exists in the same class.

5 Traits of a Good Brand Name

• Short: Two or three syllables is ideal. Long names get shortened in writing and you lose control of them.
• Easy to pronounce: Whoever hears it should be able to repeat it without hesitating.
• Predictable spelling: Turkish characters (ç, ğ, ı, ö, ş, ü) cause trouble in domain names; if your name uses them, register the plain spelling for the domain as well.
• Room to grow: Selling t-shirts later under a "Baby Socks" brand is hard. Point at the field, not the product.
• Distinctive: If it resembles three competitors' names, it won't stick.

4 Mistakes to Avoid

• Resembling a competitor's name. It carries legal risk and makes your brand invisible.
• An overly narrow name. Baking the category into the name works in year one and holds you back by year three.
• Numbers and hyphens. They get lost in speech and create confusion in the domain.
• Deciding without checking. Don't print the signage before checking the domain and the trademark.

Patterns for Memorable, Creative Brand Names

Most creative brand names come from a few recurring patterns. Try each one with your own word; the examples below use the word "coffee":

• Invented word with a suffix: A soft sound is added to the end of the word: Coffora, Coffia.
• Compound name with a prefix: A short, positive root goes in front: Neocoffee, Lumicoffee.
• Two-word name: The word is paired with a warm word from nature or everyday life: Blue Coffee, Pomegranate Coffee.
• Descriptive name: It tells people right away what you sell: Coffee Workshop, Coffee Shop. It is easy to find in search engines but not very distinctive.

Rhythm matters for memorability: repeating sounds, two short syllables or an easily stressed word are easier to remember. Pick 3–4 names from the list, say them out loud to a few people and ask a day later which one they remember.

What to Watch for When Choosing a Company Name

A company name (trade name) and a brand name are not the same thing. The trade name is the name in official records; the brand is the name you use to present your products and your store. Thinking about them separately makes the choice easier.

• Sole proprietorship: Under Turkish law the trade name contains the owner's full, unabbreviated name and surname, and words describing the line of business can be added. You can still open your store under any brand name you like.
• Limited and joint-stock companies: The trade name includes the company type (Ltd. Şti., A.Ş.) and the line of business; a trade name already registered to another company cannot be used.
• A trade name is not a trademark: Registering a trade name does not protect the same name as a trademark. For trademark protection you apply separately to the Turkish Patent and Trademark Office.

You've Found the Name — What's Next?

The step after the brand name is usually pricing. Use Profit Margin Calculator when setting your product costs and profit target, VAT Calculator when adding tax to the sale price, and Shipping Cost Calculator when working out shipping costs. All the calculators are on the free tools page.

Frequently Asked Questions